Author, public speaker, and coach for managers and leaders across the tech industry.
Finding your bearings as a manager can feel overwhelming—but you don’t have to fake it to make it, and you don’t have to go it alone.
Lara Hogan shares her recipe for supporting and leading a tech team—from developing your mentoring and coaching skills, to getting comfortable with having difficult conversations, to boosting trust among teammates—while staying grounded along the way.
Management & Leadership Coaching
You may be new to management, a seasoned leader facing unique challenges, or looking down the road as you level up in your career. I provide one-on-one coaching to individuals looking for support, at any stage. I’m eager to help you grow into your own leadership style, and make management work for, and not against, you.
Meeting with me is like having a one-on-one with a manager who cares deeply about, and is invested in, you and your own growth. I'm there to give you feedback, advice, and most importantly, to help you to deeply introspect and find the answers that already live inside of you.
Get a peek at my style and approach to management on my blog—a go-to resource for managers in the tech industry as they navigate their role. It’s full of handy worksheets for one on ones, posts about better meetings, and tips for dealing with surprising human emotions. Subscribe via RSS or my newsletter.
Are you fairly paying and promoting members of minoritized groups in your organization? (read more)
Given how intangible (and often hidden) management work can be, I wrote that blog post to shine a light on how this work evolves at different levels of seniority. (read more)
Asking this question can make the feedback recipient feel seen and heard, and can turn the conversation into a two-way healthy dialog. (read more)
Hire me for one-on-one coaching!
Workshops & Training for Managers
Equipping tech industry managers and emerging leaders with the dedicated training they might not otherwise have access to has profound impacts for the individual, their direct reports, their managers, and companies at large.
Organizations can bring me in for a talk, a workshop focused on a particular skill, or a full-day foundational skills training for managers in any discipline. People have said some really nice things after bringing one of my workshops into their company:
"Wherewithall’s approach to training is practical and engaging. They understood my team’s unique needs and adjusted the workshop content to focus on those areas."—Dana Trader, VP of Employee Experience at Meetup
"Taking Wherewithall’s workshop gave me a foundation for how to think like a manager. They teach a great set of mental models and concepts that I now use daily."—Arjan Singh, Engineering Manager at Dollar Shave Club
"Bringing Wherewithall in is hands-down the best thing my company has ever done for my capabilities and career and, in turn, the best thing that could have happened for my reports."—Meg Adams, Engineering Manager at Condé Nast
Hire me to train your managers! And check out even more tools here.
Don’t think public speaking is for you? It is—whether you’re bracing for a conference talk or a team meeting.
My book Demystifying Public Speaking (A Book Apart) helps you identify your fears and effectively face them, so you can make your way to the stage (big or small). Get clear, practical advice through every step, from choosing a topic and creating a presentation, to gathering and distilling feedback, to event-day prep. You’ll feel confident and equipped to step into the spotlight.
I was featured in the February 2017 issue of Netmag’s “Voices Interview” (PDF). We discussed web performance, honing management spidey senses, strength training, and public speaking.
Check out more of my work on giving presentations, or watch my talks and interviews.
I’m the author of Designing for Performance. This practical introduction to performance from a designer and front-end developer perspective covers:
- The basics of page speed: requests and how browsers render content, and how it impacts your site, brand, and users
- Optimizing images, HTML, CSS, and fonts for performance
- Implementing responsive web design with an eye on performance
- Tactics for weighing aesthetic choices and their performance impact
- Tools for measuring and iterating on performance
- Methods for shaping an organization’s performance culture
The book is available for purchase from O'Reilly in both ebook and print version. I'm donating all of the proceeds from the book to various charities focused on supporting underrepresented people in tech. You can also read the book online for free.
Why is my website slow? (CodeNewbie podcast)
You’ve got an amazing website. It’s beautiful, functional, but it takes forever to load. I break down common web performance issues, tools you can use to diagnose the problem, and how to use AB testing to measure your results, in this podcast.
Empathy and Web Performance (Webstock)
Website performance issues can disproportionately affect low-income households, folks with disabilities, rural and elderly populations. What can we do about it? Watch the video.
Performance: Showing Versus Telling (A List Apart)
Showcasing a real user experience is much more powerful than staring at numbers or bar charts. So how can we show performance? Use videos of your site loading, and wall monitors! This article shows you how.
In the April 2016 issue of Popular Mechanics, “Technology’s Secret Weapon is Women”, women were interviewed about their contributions to the industry. I’m especially honored that they chose to include a photo of the first device lab that Destiny Montague and I built together.
Check out more of my work on web performance and mobile web and device labs.