Lara Hogan

I'm an engineering leadership coach and consultant. Previously VP of Engineering at Kickstarter, Engineering Director at Etsy.

I champion engineering management as a practice, getting comfortable giving presentations, and celebrating career achievements with donuts.

After a decade of leveling up engineering organizations and growing leaders at companies like Etsy and Kickstarter, I'm eager to bring these skill sets to our broader industry:

Coaching Managers

Often, managers are left without fundamental support. Most of us dive into team leadership without training, and we base our style off of the managers we loved—or we work hard at being the opposite of managers we didn't love.

I provide one-on-one coaching to individuals looking for support as they navigate growing as leaders in the tech industry. I'm here for anyone, at any stage, to lend some support through the goopy (but wonderful) process of growth as a manager.

Workshops & Trainings

From delivering feedback, to setting clear expectations, to dealing with suprising human emotions, I offer talks and workshops to help support managers as they grow.

Organizations can bring me in for a talk, a workshop focused on a particular skill, or a full-day foundational skills training for new managers in any discipline.

Here are some of the things people have said after taking one of my workshops!

Demystifying Public Speaking(A Book Apart, 2016)
Designing for Performance(O'Reilly, 2014)
Building a device lab(Five Simple Steps, 2015)

Check out more of my work on giving presentations, web performance, or mobile web and device labs.

Recent Blog Posts

Advice for a new executive

Aug 30, 2018 • management

When I was getting ready to join Kickstarter as VP of Engineering, Chad Dickerson (who was the CEO of Etsy when I worked there) offered to send me a bunch of advice. Chad had been a CTO multiple times before being CEO; he knew that this executive-level role was brand new to me, so he offered to help give me a steer and a foundation as I walked into this totally new territory. (read more)

Week in Review Leadership Comms

Jul 31, 2018 • management

As an Engineering Director at Etsy and VP of Engineering at Kickstarter, I sent a “Week in Review” document every two-ish weeks to my whole team. This doc helped me set records straight, disseminate info to lots of people at once, and open up conversation internally, while reflecting on the themes that had come up in weekly one-on-ones, backchannels, team meetings, etc. (read more)

Feedback Equation

Jul 15, 2018 • management

As I mention in my book Demystifying Public Speaking, humans are mostly bad at giving feedback. We’re also really bad at preparing ourselves to receive feedback. (read more)

Read more on my blog or subscribe via RSS or my newsletter

Recent Interviews

6 lessons from Lara Hogan on humanizing management

In this interview with GitPrime, I reflect on my experience to share lessons I’ve learned about honing the craft of management including delivering feedback, developing a new internal barometer of success, optimizing for long-term relationships, and more.

CodeNewbie: Why is my website slow?

You’ve got an amazing website. It’s beautiful, functional, but it takes forever to load. What do you do? Where do you even begin to debug that? I break down common web performance issues, tools you can use to diagnose the problem, and how to use AB testing to measure your results, in this podcast.

Netmag Voices

I was featured in the February 2017 issue of Netmag’s “Voices Interview” (PDF). We discussed web performance, honing management spidey senses, strength training, and public speaking.

Popular Mechanics

I was interviewed for the April 2016 issue of Popular Mechanics’ special section, “Technology’s Secret Weapon is Women” (PDF). The article interviewed a number of women in tech about their contributions to the industry. I’m especially honored that the magazine chose to include a photo of the first device lab that Destiny Montague and I built together.

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