Author, public speaker, and coach for managers and leaders across the tech industry.
Quoted in the Press
Your brain on progress (Increment Magazine)
The 7 Conflict Styles Of People You Argue With At Work (Huffington Post)
The 7 Personalities Of Bad Bosses Who Think They're Good Bosses (Huffington Post)
Cut Your Colleagues Some Slack This Election Week (Huffington Post)
It's Impossible To Focus On Work When The World Is On Fire (Huffington Post)
3 Signs Your Co-Worker May Be Secretly Struggling Right Now (Huffington Post)
5 Big Mistakes Managers Make When Delivering Bad News To Employees (Huffington Post)
How 5 people spent their vacation days during the coronavirus pandemic (Fortune)
The Best Christmas Gift For Bosses Is Totally Free (Huffington Post)
How To Deal With A Boss Who Micromanages Your Work From Home (Huffington Post)
Citigroup stands out in Congress’s diversity report on the banking industry (Fortune)
These tools and easy tricks can help anyone master their schedule (Fast Company)
The 4 Biggest Mistakes First-Time Managers Make (And How To Avoid Them) (Huffington Post)
Nudging Toward Inclusion (Fortune)
Where Women’s Empowerment Means Deadlifting 300 Pounds (New York Times)
Learning and Exploring on 100% Day (New York Times)
Why We Need Women in Tech (Popular Mechanics)
15 Practical Design Tweaks For Your Website In 2015 (Forbes)
Your brain on progress
Strategies for nurturing that feel-good sense of accomplishment when doing largely invisible work.
How to be a sponsor when you're a developer (Lead Dev)
If you’re not a manager, but you’ve wondered how you can help someone else grow in their career, this article is for you.
Four steps to identifying your new role (Lead Dev)
Prioritizing your wants and needs to make sure your next career move is the right one.
An introduction to correcting—and preventing—compensation inequity
Are you fairly paying and promoting members of minoritized groups in your organization? Find frameworks and strategies to do so in this edition of Increment Magazine.
Demystifying Public Speaking
©2016, published by A Book Apart
Don’t think public speaking is for you? It is—whether you’re bracing for a conference talk or a team meeting.
Demystifying Public Speaking helps you identify your fears and effectively face them, so you can make your way to the stage (big or small). Get clear, practical advice through every step, from choosing a topic and creating a presentation, to gathering and distilling feedback, to event-day prep. You’ll feel confident and equipped to step into the spotlight.
Helping VIPs Care About Performance (24 Ways)
“What metric(s) do your VIPs care about?” This question is often met with blank stares and raised eyebrows. But it’s also our biggest clue to what we need to do to help empower others to care about performance and work on it. Every organization and executive is different. This means that three major things vary: the primary metrics VIPs care about; the language they use about measuring success; and how change is enacted. By clueing in to these nuances within your organization, you can get a huge leg up on crafting a successful pitch about performance work.
Building a Device Lab, the book
At Etsy, Destiny Montague and I built a device lab with 30+ devices and iterated upon the lab as we learned more about how developers and designers use it. Building upon our workshop, Destiny Montague and I wrote this book to help others build out their labs as a product for their coworkers.
Performance: Showing Versus Telling (A List Apart)
Take your message to the next level. Help those around you feel the impact that performance has on your overall user experience. Showing is so much more compelling than telling; showcasing the real user experience is much more powerful than staring at numbers or bar charts. So how can we show performance? Use videos of your site loading, and wall monitors! This article shows you how.
The Pastry Box Project
I contributed a monthly article to The Pastry Box Project. My posts:
- Support women-authored tech books
- Exit-Voice Dynamics in the Tech Industry: How women in tech have had it up to here with this nonsense
- Non-linear career trajectories
- Celebrating our achievements
- On changing your name
- The high road
- Mean time to “women in tech”
- Behind every great woman
- On having a totally reasonable amount of self confidence
- Working in Tech with a Chronic Illness
- On quitting
Foreword for Brave New Girls
Brave New Girls is a collection of young adult sci-fi tales featuring tech-savvy heroines, from starship mechanics to hackers to electrical engineers and beyond. All proceeds will be donated quarterly to a scholarship fund for girls through the Society of Women Engineers. I was fortunate enough to be invited to write a foreword for the book.
Designing for Performance
I’m the author of Designing for Performance. This practical introduction to performance from a designer and front-end developer perspective has been featured in Netmag’s “Need list” and reviewed on CSS-Tricks. It covers:
- The basics of page speed: requests and how browsers render content, and how it impacts your site, brand, and users
- Optimizing images, HTML, CSS, and fonts for performance
- Implementing responsive web design with an eye on performance
- Tactics for weighing aesthetic choices and their performance impact
- Tools for measuring and iterating on performance
- Methods for shaping an organization’s performance culture
The book is available for purchase from O'Reilly in both ebook and print version. I'm donating all of the proceeds from the book to various charities focused on supporting underrepresented people in tech. You can also read the book online for free.
Calendar Hacks (Code as Craft)
As an engineering manager, there’s one major realization you have: managers go to lots of meetings. After chatting with a bunch of fellow engineering managers at Etsy, I realized that people have awesome hacks for managing their calendars and time. I wrote up the best ones from a recent poll of Etsy engineering managers.
Front End Performance series (O'Reilly Programming Blog)
- Web Performance Is User Experience
- Image Performance
- HTML and CSS Performance
- Responsive Web Design Performance
- Iterate on Performance
Etsy's Device Lab (Code as Craft)
I share how we built Etsy’s mobile device testing lab, complete with communication techniques, challenges like power supply, what we learned about how to make it intuitive for developers and designers to use, and pictures!
Improving UX Through Front-End Performance (A List Apart)
In this front-end performance 101, I walk through designing and coding for performance, focusing on optimizing requests and how to measure the results.
table responsive design
colspan*=x in media queries to creatively display table headers and context on smaller screen sizes in this responsive web design technique.
Improve UX By Tracking Errors (Smashing Magazine)
Tracking and optimizing error messages will help you measurably improve your website’s UX. I detail implementation, data gathering and analysis to help you figure out how to improve your error message drop rates. This article was also included in the book UX Practical Techniques. See the article within the book here.
A Primer on A/B Testing (A List Apart)
Data is an invaluable tool for web designers who are making decisions about the user experience. A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality. A/B tests allow you to create high-performing user experience elements that you can implement across your site. This article details techniques and examples to help get you started.
Distributed: the secret to being a successful manager
Are companies setting up their managers for success? What are BICEPS? How do you assemble your colleagues like a management Voltron? I talked with Matt Mullenweg, CEO of Automattic, on his podcast.
Productivity & Engineering Podcast by Veamly
Whether you are a seasoned engineering manager or a software engineer considering the option way down the road, there are certain aspects of management that make the job tough especially with what’s going on with the world right now. Veamly’s CEO Emna Ghariani sat down with me to discuss the essence of building resilient teams that rise in times of crisis.
Scaling Software Teams Podcast
A resilient manager is the foundation of every successful team. How do you become a more resilient manager? In this episode, I provided Wes with some 1:1 coaching on his management style and uses the BICEPS framework to help him better understand resistance patterns he may see in his daily work.
Programming Leadership: Rise of the Resilient Manager
Are you a resilient manager? Do you want to become one? In this episode of Programming Leadership, Marcus and I discuss what it means to be a resilient manager. We discuss some effective management skills and thought processes, and introduced Marcus to the idea of the manager Voltron.
Buzzfeed: The 4 Biggest Mistakes First-Time Managers Make (And How To Avoid Them)
“Generally, when we become a manager, we are just trying to do our best, and the shortcut to doing our best is, ‘Well, what would I want in this situation? What would I need?’ It’s very natural to leap from that to assuming that everybody else is going to want or need the same needs that you do.” But it turns out: that doesn’t work!
In this episode of the Humans + Tech podcast, we cover how to get feedback from your team, dealing with times of crisis, a gross metaphor for growth, and so much more.
CodeNewbie: How to be a good manager and a good employee
You can be an amazing developer, but a terrible manager. We discuss why becoming a manager isn’t necessarily a promotion, and some of the most important skills people need to not only be good managers, but in any supporting role.
We discuss the qualities that help teams thrive and how you can contribute whether you’re a leader … or aspire to be.
Track Changes podcast
Focus on Core Needs: I joined Paul and guest host Gina Trapani to chat about my new book and about leadership in the workplace. I walked through a framework for managing different types of people and gave tips on how to adapt your management style. I also gave Paul some useful advice on where he should sit in the office and explained why moving desks can be so traumatic.
Strong Feelings podcast
Did your first management gig come with a small pay bump and zero training? Ours too! But being good at doing a job doesn’t mean you’ll automatically be good at managing people doing it. We cover: why there’s more to managing than just mentoring, why moving desks in your office seems like a pretty small thing but is actually often a Big Deal in the workplace, and why it’s a must to get to know people who aren’t just like you in the workplace and find ways to sponsor them in their areas of interest.
Build by Femgineer
Just when you thought you had a handle on your job… it’s time to lead a team! Time to be responsible for others. Their career growth, emotional well-being at work, and job satisfaction. We cover a ton of ground in this video!
Giant Robots Smashing Into Other Giant Robots
We discuss finding my ideal job coaching and mentoring, evaluating for management alignment, what makes for a strong manager, the value of role-play for difficult conversations, constructive feedback, and my upcoming book, Resilient Management.
We talk about the surprising human emotions that crop up at work, how to navigate them as a manager, and how to know to create your own Manager Voltron.
Software Engineering Radio
Travis Kimmel talks with Lara Hogan and Deepa Subramaniam about evidence-based tactics that leaders can use to increase clarity and build healthier, high-performing organizations. Their conversation covers: diagnosing and treating problems that are slowing product, design, and engineering teams; “organization smells”; clarifying roles and responsibilities; improving documentation; facilitating better meetings; improving inter and intra-team dynamics. Audio
Open Questions: Lara Hogan (NYT Open)
Nick Rockwell (CTO of the New York Times) interviewed me about my work in technology, managing technologists and “roaming the wilds” as a consultant.
6 lessons from Lara Hogan on humanizing management
In this interview with GitPrime, I reflect on my experience to share lessons I’ve learned about honing the craft of management including delivering feedback, developing a new internal barometer of success, optimizing for long-term relationships, and more.
I shared how I found my publishers, finding my writing routine, how I received feedback, how I found the angle of my book and how long it took me to write it.
CodeNewbie: What makes a good speaker?
We share our personal speaking stories (and nightmares!), how we prepare our talks, and the common mistakes we see first-time speakers make.
CodeNewbie: Why is my website slow?
You’ve got an amazing website. It’s beautiful, functional, but it takes forever to load. What do you do? Where do you even begin to debug that? I break down common web performance issues, tools you can use to diagnose the problem, and how to use AB testing to measure your results, in this podcast.
Women in Tech Show
Edaena Salinas, a Software Engineer and host of The Women in Tech Show, conducts a weekly podcast featuring technical interviews with prominent women in tech. We talked about engineering teams and leadership and my book, Demystifying Public Speaking.
Non Breaking Spaces Show
Christopher Schmitt of the Non Breaking Space Show interviewed me about Demystifying Public Speaking.
We covered a ton of ground in this podcast, including: public speaking, book writing, “thought leadership”, ignoring trolls, and developing yourself as a manager. Audio and transcript
Paul Ford and Rich Ziade talked to me about my most recent book, Demystifying Public Speaking, which aims to help get more diverse voices onstage in the tech world. Topics covered include overcoming specific fears before getting onstage, how to process feedback, and some of my own experiences onstage, from highlights on down to one particular public-speaking horror show. We also discussed my career at Etsy and the joys and challenges of management. Audio and Transcript
I was featured in the February 2017 issue of Netmag’s “Voices Interview” (PDF). We discussed web performance, honing management spidey senses, strength training, and public speaking.
Inside Intercom podcast
We covered a range of topics including managing developers, managing with empathy, tech’s diversity problem and how to handle speaking at conferences.
Claim the Stage podcast
Claim the Stage is a podcast for creative, entrepreneurial women who want to be inspiring speakers who get paid.
Interviewed for Technical.ly Brooklyn
Failure without blame, empowering junior developers and above all, an emphasis on humans. A look at what drives Etsy’s engineering team.
TypeThursday sat down with me to discuss how fonts affect a website’s performance.
I was interviewed for the April 2016 issue of Popular Mechanics’ special section, “Technology’s Secret Weapon is Women” (PDF). The article interviewed a number of women in tech about their contributions to the industry. I’m especially honored that the magazine chose to include a photo of the first device lab that Destiny Montague and I built together.
I had a blast talking with Monika Piotrowicz, Chris Coyier, and Dave Rupert about career paths - where we started from doesn’t always equal where we’ve landed. Freelancer? Go to university or college? Find a mentor? It’s a common ShopTalk Show question and we did our best to answer from our experiences.
An Event Apart Interview
An Event Apart’s Eric Meyer caught up with me to talk about some of my favorite tips, tools, and techniques, and to find out what attendees at An Event Apart Seattle and An Event Apart Boston can look forward to.
Design Edu Today is the podcast series discussing topics concerning the state of interactive design education at institutions of higher learning.
In this conversation we talked about my background, career in the web and how I’ve carved out a fun little space in the performance world. We even spoke a bit about donuts and cookies.
The Path to Performance
The Path to Performance is a podcast dedicated to fostering a culture around web performance in organizations. Katie and Tim talk to guests who have successfully integrated performance as part of their culture and the benefits they have seen. I talk about how our team at Etsy works to help performance stay top of mind throughout the product development process, and how we celebrate performance wins. Audio and Transcript
Net Magazine’s “Exchange” section includes practical advice from industry experts. I was invited to answer questions about performance in their April 2015 edition (pdf).
This super-deep interview from the kind folks at Fresh Tilled Soil focused on many aspects of performance, from inlining CSS to its impact on experience design to the kind of bird that’s on the cover of Designing for Performance. Audio
The Ticking Clock - An Etsy Engineering Manager Describes Tech Culture
The American Association of University Women (AAUW) interviewed me about my experiences as a woman in technology. I shared some stories of sexism in addition to what it’s like working for a tech company that is focused on diversity issues.
Code: Debugging the Gender Gap
CODE documentary exposes the dearth of American female and minority software engineers and explores the reasons for this gender gap. CODE raises the question: what would society gain from having more women and minorities code? View the trailer
Popforms Leader Of The Week is a feature on their blog where they highlight an outstanding leader and share their insights on leadership, career, and being awesome at your job. I wrote about taking the high road, having an awkward career trajectory, and what I look for in a great hire.
How to Hold a Pencil
How to Hold a Pencil is an interview show with self-taught designers and developers. Its purpose is to inspire and empower individuals who are already learning to make things and to help others get off the sidelines.
Velocity NY, O'Reilly video
From the 2014 Velocity Conference in New York City, an interview with me on why device labs are necessary, the role of software emulators, and how to get people on board with web optimization.
The Setup (Uses This)
The Setup is a collection of nerdy interviews asking people from all walks of life what they use to get the job done. I cover what software and hardware I use daily for work, home, and writing the book.
I sat down with Scott Hanselman to explain how to design for page load time, including optimizations to images, fonts, markup, and more. How important is having a culture of performance and executive buy-in? Is a two-second page load time reasonable? How important is A/B testing? Audio
Fluent, O'Reilly video
Performance and… design? Ops and design don’t typically go hand in hand, but they’re more closely related than you may think. “There’s so much that we can do to start thinking about performance from the beginning… there’s a lot that you can actually do to make sure performance is paramount.”
I had a blast talking with Chris Coyier and Dave Rupert on their podcast about front end web design, development and UX. We chatted about performance, conferences and good skill sets front end devs should have to get hired.
- Oct 2020: "Demystifying Management" workshop at The Lead Dev SF
- Oct 2020: "Mentorship + Sponsorship" talk at Lead Dev SF
- Oct 2020: "Demystifying Management" workshop at The Lead Dev SF
- Aug 2020: "Navigating Team Friction" talk at Refactr
- Aug 2020: "Demystifying Management" workshop at The Lead Dev NY
- Aug 2020: "Demystifying Management" workshop at The Lead Dev NY
- May 2020: "Create Resilience" Fireside Chat at Microsoft for Startups
- Apr 2020: "Leading teams through times of uncertainty and upheaval" panel at The Lead Dev
- Apr 2020: "Managing in Uncertainty" Fireside Chat and Q&A at Engineering Leadership Utah Meetup
- Nov 2019: "Demystifying Management" workshop at The Lead Dev Austin
- Sep 2019: "What humans need at work" keynote at Calibrate Conference
- Sep 2019: "Demystifying Management" workshop at Calibrate Conference in SF
- Sep 2019: "Demystifying Management" workshop at NYC
- Aug 2019: "Feminist Leadership: Redefining what it looks like to lead and manage" fireside chat at Collective Strength
- Jul 2019: "Mentoring, Coaching, and Sponsoring" workshop at 11:11 Supply
- Jun 2019: "Navigating Team Friction" talk at Webstock
- Jun 2019: "Demystifying Management" workshop at Webstock
- Jun 2019: "Navigating Team Friction" talk at Lead Dev London
- Jun 2019: "Demystifying Management" workshop at Lead Dev London
- May 2019: "Demystifying Management" workshop at NYC
- May 2019: "Navigating Team Friction" talk at Code Climate Summit
- May 2019: "Giving and Receiving Feedback" workshop at 11:11 Supply
- Apr 2019: "Demystifying Management" workshop at The Lead Dev NY
- Dec 2018: "Navigating Team Friction" keynote at The Lead Dev Austin
- Dec 2018: "Demystifying Management" workshop at The Lead Dev Austin
- Aug 2018: "Mentorship + Sponsorship" talk at Refactor Auckland
- Aug 2018: "Dealing with surprising human emotions" workshop at Write/Speak/Code Conference
- Aug 2018: "Publisher Panel" talk at Write/Speak/Code Conference
- Jul 2018: "Navigating Team Friction" talk at An Event Apart (DC)
- Apr 2018: "Demystifying Management" workshop at The Lead Dev NY
- Apr 2018: "Revitalizing a cross-functional product organization" joint keynote at The Lead Dev NY
- Apr 2018: "Facilitating Awesome Meetings" talk at Meetup
- Apr 2018: "Navigating Team Friction" talk at An Event Apart (Seattle)
- Feb 2018: "Mentorship + Sponsorship" talk at Design Driven
- Feb 2018: "Building Vibrant Product Organizations" fireside chat at Skillshare
- Dec 2017: "Mentorship + Sponsorship" talk at New York Nasdaq CTO Summit
- Dec 2017: "Mentorship + Sponsorship" talk at Engineering Leadership Bootcamp
- Nov 2017: "Mentorship + Sponsorship" talk at BrooklynJS
- Oct 2017: "Be a mentor, find a sponsor" keynote at Association of Women Surgeons Conference
- Oct 2017: "Mentorship + Sponsorship" keynote at Velocity Conference
- Sep 2017: "Casper" Q&A for the Engineering and Product teams at Casper
- Aug 2017: "Demystifying Public Speaking" talk at Write/Speak/Code Conference
- Aug 2017: "Writing for Developers" panel at Write/Speak/Code Conference
- Jun 2017: "Last Lecture" talk at Etsy
- Jun 2017: "Leading by Speaking" talk at The Lead Dev UK
- May 2017: "Demystifying Public Speaking" talk at Github Campus Experts
- Apr 2017: "Demystifying Public Speaking" talk at Meetup
- Apr 2017: "Demystifying Public Speaking" talk at Ladies that UX Durham
- Mar 2017: "Demystifying Public Speaking" talk at Vox's "Stackalacka" Full-stack Meetup
- Mar 2017: "Ela Conf Slack AMA" talk at Ela Conf
- Mar 2017: "Demystifying Public Speaking" talk at Google's International Women's Day Event
- Feb 2017: "Leading by Speaking" talk at The Lead Dev NY
- Feb 2017: "Empathy and Web Performance" talk at Webstock
- Feb 2017: "Demystifying Public Speaking" talk at Mozilla Tech Speakers
- Feb 2017: "One weird trick to get better at public speaking" talk at Queens JS
- Jan 2017: "Demystifying Public Speaking" talk at Warby Parker
- Jan 2017: "Lara Hogan Demystifies Public Speaking" talk at Postlight Meetup
- Dec 2016: "Demystifying Public Speaking" talk at Code as Craft
- Nov 2016: "Optimizing images and type on the Web" talk at Velocity Amsterdam
- Oct 2016: "Demystifying Public Speaking" talk at Write/Speak/Code NYC
- Oct 2016: "Designing for Performance" talk at An Event Apart (Orlando)
- Jul 2016: "Designing for Performance" talk at An Event Apart (DC)
- May 2016: "Designing for Performance" talk at An Event Apart (Boston)
- Apr 2016: "Designing for Performance" talk at An Event Apart (Seattle)
- Feb 2016: "Girl Scouts" Q&A at Girl Scouts of Greater New York
- Jan 2016: "Designing for Performance" talk at Hillary Clinton's campaign office
- Nov 2015: "Designing for Performance" talk at An Event Apart (San Francisco)
- Oct 2015: "Optimizing images and type on the Web" talk at Velocity NY
- Oct 2015: "Designing for Performance" talk at An Event Apart (Austin)
- Aug 2015: "Designing for Performance" talk at Rent the Runway
- Jul 2015: "Designing for Performance" talk at Atavist
- May 2015: "Designing for Performance" talk at The New York Times
- Apr 2015: "Designing for Performance" talk at Generate Conference
- Mar 2015: "Image formats: the nerdy parts" talk at Etsy
- Feb 2015: "Creating a culture of performance" talk at USV Engineering Leadership Summit
- Feb 2015: "Designing for Performance: Can We Have it All?" talk at A List Apart On Air
- Jan 2015: "Product + Performance" talk at Etsy
- Dec 2014: "Designing for Performance" talk at IDEO
- Nov 2014: "Building a Device Lab" tutorial at Velocity Barcelona
- Nov 2014: "Girl Develop It" Q&A at Girl Develop It Leadership Summit
- Sep 2014: "Women in Operations" panel moderator at Velocity NY
- Sep 2014: "Building a Device Lab" tutorial at Velocity NY
- Jul 2014: "Mobile Web at Etsy" talk at Breaking Development
- Jul 2014: "Designing for Performance" talk at Women Who Code NYC
- Jun 2014: "Mobile web is not (just) a technical challenge" keynote at Velocity Santa Clara
- Jun 2014: "Performance Culture" talk at Google I/O
- Jun 2014: "Building a Device Lab" tutorial at Velocity Santa Clara
- Jun 2014: "Mobile Performance" panel at Velocity Santa Clara
- Apr 2014: "Mobile Web at Etsy" talk at IndustryConf
- Mar 2014: "Designing for Performance" talk at Fluent
- Feb 2014: "Designing for Performance" talk at NY Web Performance Meetup
- Oct 2012: "Webperfdays" Web performance case study at WebPerfDays London
- Sep 2012: "A/B Testing for Happy Users" talk at edUI
- Jul 2012: "Improving UX through Front End Performance" keynote at CapitalCamp DC