Lara Callender Hogan

I'm the Senior Engineering Manager of Performance at Etsy and the author of Designing for Performance. Follow me on Twitter, read my blog.

I champion performance as a part of the overall user experience, striking a balance between aesthetics and speed, and building performance into company culture. I also believe it's important to celebrate career achievements with donuts.

Upcoming talks:

Recent Work

Designing for Performance

Designing for Performance Early ReleaseI'm the author of Designing for Performance. This practical book helps you approach a new project with page speed in mind, and shows you know how to test and benchmark which design choices are most important. I cover:

  • The basics of page speed: requests and how browsers render content
  • Optimizing images, HTML and CSS for performance
  • Implementing responsive web design with an eye on performance
  • Tools for measuring and iterating on performance

If you have Adobe Photoshop experience and basic HTML and CSS skills, this book will help you learn how to design for performance. The book is available for early release here, as is pre-order of the print book.

Interviewed on Popforms

Popforms Leader Of The Week is a feature on their blog where they highlight an outstanding leader and share their insights on leadership, career, and being awesome at your job. I wrote about taking the high road, having an awkward career trajectory, and what I look for in a great hire.

Interviewed on The Setup

The Setup is a collection of nerdy interviews asking people from all walks of life what they use to get the job done. I cover what software and hardware I use daily for work, home, and writing the book.

Page Speed

Performance Culture with Paul Lewis at Google I/O

With the rising tide of mobile traffic, we need to adapt our company cultures to prioritize the UX of the mobile user. What is the best way to excite your colleagues to meet your enthusiasm for delivering a quick and responsive experience on the mobile web? We explored how to curate a culture of performance internally. We can be deliberate about performance and mobile web, make smart use of performance monitoring tools, and cultivate a social atmosphere of collaboratively improving performance for our mobile users. Video

Interview on Hanselminutes

I sat down with Scott Hanselman to explain how to design for page load time, including optimizations to images, fonts, markup, and more. How important is having a culture of performance and executive buy-in? Is a two-second page load time reasonable? How important is A/B testing? Audio

Mobile Web

Etsy's Device Lab

I share how we built Etsy's mobile device testing lab, complete with communication techniques, challenges like power supply, what we learned about how to make it intuitive for developers and designers to use, and pictures!

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