Lara Hogan

I'm an engineering leadership coach and consultant. Previously VP of Engineering at Kickstarter, Engineering Director at Etsy.

I champion engineering management as a practice, getting comfortable giving presentations, and celebrating career achievements with donuts.

After a decade of leveling up engineering organizations and growing leaders at companies like Etsy and Kickstarter, I'm eager to bring these skill sets to our broader industry:

Coaching Managers

Often, managers are left without fundamental support. Most of us dive into team leadership without training, and we base our style off of the managers we loved—or we work hard at being the opposite of managers we didn't love.

I provide one-on-one coaching to individuals looking for support as they navigate growing as leaders in the tech industry. I'm here for anyone, at any stage, to lend some support through the goopy (but wonderful) process of growth as a manager.

Coaching Organizations

Product leader Deepa Subramaniam and I co-founded Wherewithall, a consulting company focused on product, design, and engineering organization health and leadership.

We work directly with you and your team to diagnose and solve problems inhibiting your organization's growth, health, and product velocity.

Hire us to lead your offsites, strengthen your roadmap, and reduce your organization's dysfunction.

Demystifying Public Speaking(A Book Apart, 2016)
Designing for Performance(O'Reilly, 2014)
Building a device lab(Five Simple Steps, 2015)

Check out more of my work on giving presentations, web performance, or mobile web and device labs.

Recent Blog Posts

Team Leader Venn Diagram

Feb 22, 2018 • management

A tool for gaining a shared understanding of responsibilities (read more)

Manager Energy Drain

Jan 24, 2018 • management

One of the most frequent questions I hear as I coach managers is, “How do I handle how tired I am as a manager?” (read more)

Read more on my blog or subscribe via RSS

Recent Interviews

6 lessons from Lara Hogan on humanizing management

In this interview with GitPrime, I reflect on my experience to share lessons I’ve learned about honing the craft of management including delivering feedback, developing a new internal barometer of success, optimizing for long-term relationships, and more.

CodeNewbie: Why is my website slow?

You’ve got an amazing website. It’s beautiful, functional, but it takes forever to load. What do you do? Where do you even begin to debug that? I break down common web performance issues, tools you can use to diagnose the problem, and how to use AB testing to measure your results, in this podcast.

Netmag Voices

I was featured in the February 2017 issue of Netmag’s “Voices Interview” (PDF). We discussed web performance, honing management spidey senses, strength training, and public speaking.

Popular Mechanics

I was interviewed for the April 2016 issue of Popular Mechanics’ special section, “Technology’s Secret Weapon is Women” (PDF). The article interviewed a number of women in tech about their contributions to the industry. I’m especially honored that the magazine chose to include a photo of the first device lab that Destiny Montague and I built together.

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