Lara Callender Hogan

I'm an Engineering Director at Etsy and the author of Designing for Performance, Building a device lab, and Demystifying Public Speaking. Follow me on Twitter, read my blog.

I champion performance as a part of the overall user experience, help people get comfortable giving presentations, and believe it's important to celebrate career achievements with donuts.

Demystifying Public Speaking

©2016, published by A Book ApartDemystifying Public Speaking

Don’t think public speaking is for you? It is—whether you’re bracing for a conference talk or a team meeting.

Demystifying Public Speaking helps you identify your fears and effectively face them, so you can make your way to the stage (big or small). Get clear, practical advice through every step, such as:

Want a taste of what's in the book? Check out more of my thoughts on giving talks, from my slide deck workflows, to giving others presentation feedback, to handling gendered audience feedback.

Designing for Performance

©2014, published by O'ReillyDesigning for Performance

Designing for Performance is a practical introduction to performance from a designer and front-end developer perspective. It covers performance as part of the overall user experience, how to measure the speed of your site, how to weigh aesthetics versus speed as you build or iterate on designs, and how to change the culture of your organization to care about performance.

The book is available to read for free at, but I'm also donating all of the proceeds from book purchases to various charities focused on supporting underrepresented people in tech, including Girl Develop It, Women Who Code, Black Girls Code, #YesWeCode, Latinas in STEM, Hack the Hood, and DonorsChoose projects like Growing "Girls with Gadgets"! and Girls Can Code, Too!.

Recent Work

Interviewed on Track Changes

This week Paul Ford and Rich Ziade talked to me about my most recent book, Demystifying Public Speaking, which aims to help get more diverse voices onstage in the tech world. Topics covered include overcoming specific fears before getting onstage, how to process feedback, and some of my own experiences onstage, from highlights on down to one particular public-speaking horror show. We also discussed my career at Etsy and the joys and challenges of management. Audio and Transcript

Interviewed for Netmag

I was interviewed for the February 2017 issue of Netmag’s “Voices Interview” (PDF). We discussed web performance, honing management spidey senses, strength training, and public speaking.

Foreword for JavaScript for Web Designers

I was blown away by Mat Marquis’ JavaScript for Web Designers, and honored when he asked me to write the foreword. If staring down JavaScript leaves you unsteady, take heart. Mat Marquis is at your side, offering a detailed yet approachable tour around this essential language. Make your way through plenty of practical examples, as you pick up syntax rules, the fundamentals of scripting, and how to handle data types and loops. You’ll emerge clear-eyed and confident—and ready to get to work.

Interviewed for Popular Mechanics

I was interviewed for the April 2016 issue of Popular Mechanics’ special section, “Technology’s Secret Weapon is Women” (PDF). The article interviewed a number of women in tech about their contributions to the industry. I’m especially honored that the magazine chose to include a photo of the first device lab that Destiny Montague and I built together.

See more of my work on web performance, mobile web and device labs, or on giving presentations.

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