Talks

Interviews

Interviewed on the Women in Tech Show

Edaena Salinas, a Software Engineer and host of The Women in Tech Show, conducts a weekly podcast featuring technical interviews with prominent women in tech. We talked about engineering teams and leadership and my book, Demystifying Public Speaking.

Interviewed on the Non Breaking Spaces Show

Christopher Schmitt of the Non Breaking Space Show interviewed me about Demystifying Public Speaking.

Interviewed on WITTalks

We covered a ton of ground in this podcast, including: public speaking, book writing, “thought leadership”, ignoring trolls, and developing yourself as a manager. Audio and transcript

Interviewed on Track Changes

Paul Ford and Rich Ziade talked to me about my most recent book, Demystifying Public Speaking, which aims to help get more diverse voices onstage in the tech world. Topics covered include overcoming specific fears before getting onstage, how to process feedback, and some of my own experiences onstage, from highlights on down to one particular public-speaking horror show. We also discussed my career at Etsy and the joys and challenges of management. Audio and Transcript

Interviewed for Netmag

I was interviewed for the February 2017 issue of Netmag’s “Voices Interview” (PDF). We discussed web performance, honing management spidey senses, strength training, and public speaking.

Inside Intercom podcast

We covered a range of topics including managing developers, managing with empathy, tech’s diversity problem and how to handle speaking at conferences.

Claim the Stage podcast

Claim the Stage is a podcast for creative, entrepreneurial women who want to be inspiring speakers who get paid.

Interviewed for Technical.ly Brooklyn

Failure without blame, empowering junior developers and above all, an emphasis on humans. A look at what drives Etsy’s engineering team.

Interviewed for TypeThursday

TypeThursday sat down with me to discuss how fonts affect a website’s performance.

Interviewed for Popular Mechanics

I was interviewed for the April 2016 issue of Popular Mechanics’ special section, “Technology’s Secret Weapon is Women” (PDF). The article interviewed a number of women in tech about their contributions to the industry. I’m especially honored that the magazine chose to include a photo of the first device lab that Destiny Montague and I built together.

ShopTalkShow podcast

I had a blast talking with Monika Piotrowicz, Chris Coyier, and Dave Rupert about career paths - where we started from doesn’t always equal where we’ve landed. Freelancer? Go to university or college? Find a mentor? It’s a common ShopTalk Show question and we did our best to answer from our experiences.

An Event Apart Interview

An Event Apart’s Eric Meyer caught up with me to talk about some of my favorite tips, tools, and techniques, and to find out what attendees at An Event Apart Seattle and An Event Apart Boston can look forward to.

DesignEDU Today

Design Edu Today is the podcast series discussing topics concerning the state of interactive design education at institutions of higher learning.

Interviewed on The Start

In this conversation we talked about my background, career in the web and how I’ve carved out a fun little space in the performance world. We even spoke a bit about donuts and cookies.

Interviewed on The Path to Performance

The Path to Performance is a podcast dedicated to fostering a culture around web performance in organizations. Katie and Tim talk to guests who have successfully integrated performance as part of their culture and the benefits they have seen. I talk about how our team at Etsy works to help performance stay top of mind throughout the product development process, and how we celebrate performance wins. Audio and Transcript

Interviewed for Netmag Exchange

Net Magazine’s “Exchange” section includes practical advice from industry experts. I was invited to answer questions about performance in their April 2015 edition (pdf).

Interviewed on The Dirt

This super-deep interview from the kind folks at Fresh Tilled Soil focused on many aspects of performance, from inlining CSS to its impact on experience design to the kind of bird that’s on the cover of Designing for Performance. Audio

The Ticking Clock - An Etsy Engineering Manager Describes Tech Culture

The American Association of University Women (AAUW) interviewed me about my experiences as a woman in technology. I shared some stories of sexism in addition to what it’s like working for a tech company that is focused on diversity issues.

Code: Debugging the Gender Gap

CODE documentary exposes the dearth of American female and minority software engineers and explores the reasons for this gender gap. CODE raises the question: what would society gain from having more women and minorities code? View the trailer

Interviewed on Popforms

Popforms Leader Of The Week is a feature on their blog where they highlight an outstanding leader and share their insights on leadership, career, and being awesome at your job. I wrote about taking the high road, having an awkward career trajectory, and what I look for in a great hire.

How to Hold a Pencil

How to Hold a Pencil is an interview show with self-taught designers and developers. Its purpose is to inspire and empower individuals who are already learning to make things and to help others get off the sidelines.

Velocity NY, O'Reilly video

From the 2014 Velocity Conference in New York City, an interview with me on why device labs are necessary, the role of software emulators, and how to get people on board with web optimization.

Interviewed on The Setup

The Setup is a collection of nerdy interviews asking people from all walks of life what they use to get the job done. I cover what software and hardware I use daily for work, home, and writing the book.

Interviewed on Hanselminutes

I sat down with Scott Hanselman to explain how to design for page load time, including optimizations to images, fonts, markup, and more. How important is having a culture of performance and executive buy-in? Is a two-second page load time reasonable? How important is A/B testing? Audio

Fluent, O'Reilly video

Performance and… design? Ops and design don’t typically go hand in hand, but they’re more closely related than you may think. “There’s so much that we can do to start thinking about performance from the beginning… there’s a lot that you can actually do to make sure performance is paramount.”

ShopTalkShow podcast

I had a blast talking with Chris Coyier and Dave Rupert on their podcast about front end web design, development and UX. We chatted about performance, conferences and good skill sets front end devs should have to get hired.

Writing

Demystifying Public Speaking

©2016, published by A Book ApartDemystifying Public Speaking

Don’t think public speaking is for you? It is—whether you’re bracing for a conference talk or a team meeting.

Demystifying Public Speaking helps you identify your fears and effectively face them, so you can make your way to the stage (big or small). Get clear, practical advice through every step, from choosing a topic and creating a presentation, to gathering and distilling feedback, to event-day prep. You’ll feel confident and equipped to step into the spotlight.

Foreword for JavaScript for Web Designers

I was blown away by Mat Marquis’ JavaScript for Web Designers, and honored when he asked me to write the foreword. If staring down JavaScript leaves you unsteady, take heart. Mat Marquis is at your side, offering a detailed yet approachable tour around this essential language. Make your way through plenty of practical examples, as you pick up syntax rules, the fundamentals of scripting, and how to handle data types and loops. You’ll emerge clear-eyed and confident—and ready to get to work.

Helping VIPs Care About Performance (24 Ways)

“What metric(s) do your VIPs care about?” This question is often met with blank stares and raised eyebrows. But it’s also our biggest clue to what we need to do to help empower others to care about performance and work on it. Every organization and executive is different. This means that three major things vary: the primary metrics VIPs care about; the language they use about measuring success; and how change is enacted. By clueing in to these nuances within your organization, you can get a huge leg up on crafting a successful pitch about performance work.

Building a Device Lab, the book

At Etsy, Destiny Montague and I built a device lab with 30+ devices and iterated upon the lab as we learned more about how developers and designers use it. Building upon our workshop, Destiny Montague and I wrote this book to help others build out their labs as a product for their coworkers.

Performance: Showing Versus Telling (A List Apart)

Take your message to the next level. Help those around you feel the impact that performance has on your overall user experience. Showing is so much more compelling than telling; showcasing the real user experience is much more powerful than staring at numbers or bar charts. So how can we show performance? Use videos of your site loading, and wall monitors! This article shows you how.

The Pastry Box Project

I contributed a monthly article to The Pastry Box Project. My posts:

Foreword for Brave New Girls

Brave New Girls is a forthcoming collection of young adult sci-fi tales featuring tech-savvy heroines, from starship mechanics to hackers to electrical engineers and beyond. All proceeds will be donated quarterly to a scholarship fund for girls through the Society of Women Engineers. I was fortunate enough to be invited to write a foreword for the book.

Designing for Performance

Designing for PerformanceI’m the author of Designing for Performance. This practical introduction to performance from a designer and front-end developer perspective has been featured in Netmag’s “Need list” and reviewed on CSS-Tricks. It covers:

  • The basics of page speed: requests and how browsers render content, and how it impacts your site, brand, and users
  • Optimizing images, HTML, CSS, and fonts for performance
  • Implementing responsive web design with an eye on performance
  • Tactics for weighing aesthetic choices and their performance impact
  • Tools for measuring and iterating on performance
  • Methods for shaping an organization’s performance culture

The book is available for purchase from O'Reilly in both ebook and print version. I'm donating all of the proceeds from the book to various charities focused on supporting underrepresented people in tech. You can also read the book online for free.

Calendar Hacks (Code as Craft)

As an engineering manager, there’s one major realization you have: managers go to lots of meetings. After chatting with a bunch of fellow engineering managers at Etsy, I realized that people have awesome hacks for managing their calendars and time. I wrote up the best ones from a recent poll of Etsy engineering managers.

Front End Performance series (O'Reilly Programming Blog)

In this series of posts, I focus on the basics for optimizing the number and size of requests it takes to load your site quickly. As you build out sites, sometimes you’ll make choices that favor page load time, other times you’ll make choices that favor aesthetics. The key is to always be thinking in terms of user experience–including performance–and what will have the biggest impact for your site. The first two articles were also cross-posted on Forbes Technology (1, 2).

Etsy's Device Lab (Code as Craft)

I share how we built Etsy’s mobile device testing lab, complete with communication techniques, challenges like power supply, what we learned about how to make it intuitive for developers and designers to use, and pictures!

Improving UX Through Front-End Performance (A List Apart)

In this front-end performance 101, I walk through designing and coding for performance, focusing on optimizing requests and how to measure the results.

Complex table responsive design

I used nth-of-type:before and colspan*=x in media queries to creatively display table headers and context on smaller screen sizes in this responsive web design technique.

Improve UX By Tracking Errors (Smashing Magazine)

Tracking and optimizing error messages will help you measurably improve your website’s UX. I detail implementation, data gathering and analysis to help you figure out how to improve your error message drop rates. This article was also included in the book UX Practical Techniques. See the article within the book here.

A Primer on A/B Testing (A List Apart)

Data is an invaluable tool for web designers who are making decisions about the user experience. A/B tests, or split tests, are one of the easiest ways to measure the effect of different design, content, or functionality. A/B tests allow you to create high-performing user experience elements that you can implement across your site. This article details techniques and examples to help get you started.