Lara Callender Hogan

I'm a Senior Engineering Manager at Etsy and the author of Designing for Performance and Building a device lab. Follow me on Twitter, read my blog.

I champion performance as a part of the overall user experience, striking a balance between aesthetics and speed, and building performance into company culture. I also believe it's important to celebrate career achievements with donuts.

Blog Posts

Exit-Voice Dynamics in the Tech Industry: How women in tech have had it up to here with this nonsense

Nov 14, 2015

This post is co-authored by Lara Hogan, Senior Engineering Manager and Michelle O’Brien, Political Sociologist and Demographer, Doctoral Student at the University of Washington

Lara: My favorite illustration for what it can be like to be a woman in tech uses a bucket. This bucket starts out full, but over time, it drains; like in the illustration death by a thousand cuts, little things start draining what’s in that bucket until we’re running on empty. From stereotype threat to harassment, from having my safety debated online to being asked, yet again, if it’s my boyfriend who codes, my bucket drains. The problem here is that, at least in my case, what’s in my bucket is not a renewable resource. (read more)

Non-linear career trajectories

Oct 18, 2015

“If I knew that I could do what I do right now as a kid I’d find it a little daunting, because there was no linear way that I made it to where I am. I have a very wiggly trajectory. And some of it is luck, and some of it was talent, and some of it was just being at the right place at the right time. There’s no way that you could prescribe that.”
Kate Beaton (read more)

Celebrating our achievements

Aug 18, 2015

If I were to describe my public “brand”, it’d be something to do with donuts.

Many people know that I enjoy donuts. So much so that when I give a talk at a company about web performance, often there’s a platter of donuts waiting, or audience members bring me a beautifully-wrapped donut afterward. People send me donut-themed gifts (though I am at a point where I have enough donut notepads and cards; thanks anyway! Please send actual donuts). My book release party had stacks of delicious mini donuts, and sometimes coworkers deliver donuts to my desk. So why the theme? (read more)

On changing your name

Jul 18, 2015

Last year, I changed my name, and it wasn’t because I got married. I had gotten divorced two years prior and finally felt like I was my old name, again. I subsequently changed it legally, and I changed it everywhere else that matters, too. I published a blog post about it in September, though I had decided to change it months earlier. I finalized my name change order in October after three visits to court, each with its own challenges. By December, people were starting to forget what my “old” name had been. (read more)

The High Road

Jun 18, 2015

"Taking the high road has never once come back to bite me in the ass." —Kelly Sue DeConnick

Think of the last time someone's behavior triggered you. What did they do that hurt you? What did they do that disappointed you? How did you handle the surge of emotions that followed? (read more)

Giving Presentation Feedback

May 23, 2015

I routinely get the opportunity to provide feedback on draft versions of my coworkers’ presentations. I work with incredibly smart, interesting people, and it’s wonderful to listen to their stories, learn from them, and see what new thing they’re bringing to the industry. Having given different kinds of talks at a spectrum of venues, I’m able to ask questions and provide feedback that could (I hope!) help them with their presentation. (read more)

Mean time to 'women in tech'

May 18, 2015

It starts innocently enough: I’ll be on a call with a vendor, engineer, tech lead, or other relative stranger to talk about performance. Or I’ll be in a casual conversation with someone who I don’t know all that well, talking about work stuff. Then they ask: (read more)

Behind every great woman

Apr 18, 2015

Behind every great woman is a horde of even greater women who are smart, supportive, honest, and badass. There is at least one really special friend who pushes her to be better, who challenges her, and who screams her name from the bleachers when her team wins. (read more)

On having a totally reasonable amount of self-confidence

Mar 18, 2015

I was at a tech women's meetup organized by a close friend and colleague. She took the podium for a moment to talk about women in tech, to thank sponsors, and to share some encouraging words with the attendees.

She suddenly called out to me from the spotlight. "Lara, do you remember when I said you should give a talk at Velocity?" (read more)

Working in Tech with a Chronic Illness

Feb 18, 2015

According to the CDC, “about half of all adults—117 million people—have one or more chronic health conditions. One of four adults has two or more chronic health conditions.” This means many of our coworkers deal with chronic illness daily, and we’ve gotten really good at hiding it. If I hadn’t told my teammates, I’m not sure that they’d know I’ve got Crohn’s disease and arthritis; I can mask most of the symptoms and have figured out how to get work done around them. (read more)

On Quitting

Jan 9, 2015

Quitting gets a bad rap. When you think about quitting something, you usually think about ending a bad thing. She quit smoking, he quit his terrible job, they quit Facebook. (read more)

Swanson -> Hogan

Sep 17, 2014

tl;dr: My given name is Lara Callender Hogan. A while ago, I got married, and changed my name to Lara Callender Swanson. I was divorced two years ago, and have recently decided to go back to Hogan. I still answer to “SWANSON!” :) (read more)

Modeling advocacy

Aug 20, 2014

Note: this post was written by my father, Bill Hogan. I asked him to share his thoughts on how he approached parenting two daughters, given that we ended up well-equipped to confront sexism and other tough challenges for young women in our respective industries. Dad focused on a particularly great anecdote from our childhood, which I heard about a few years later. For me, hearing how he gracefully challenged sexist attitudes modeled how important it is to stand up for what’s right, regardless of how deaf those ears may be. My parents gave my sister and me the strength and tools we needed to stay strong in our careers, and to support others in doing the same. (read more)

Quantifying the book writing process: my first draft

Aug 19, 2014

I'm taking this brief pause in the publishing process to analyze the first draft writing process. (read more)

On unsolicited criticism

Jul 22, 2014

I had a new experience a few weeks ago when I was speaking at Velocity. I gave a keynote to 2,000 people; throughout the following day, a half-dozen strangers came up to me to supply unsolicited criticism of my presentation tone. (read more)

My presentation workflow and challenges

Apr 4, 2014

I was asked to write about my presentation-creation process the other day on Twitter. I thought this was really interesting – I would love to know how other people approach developing, editing and improving on their presentations and public speaking skills! So here’s my whole process, including what I’m really working hard to improve upon. (read more)

Live tweeting from Keynote

Mar 14, 2014

I recently gave a presentation at FluentConf about Designing for Performance. I set up my presentation using Keynote ahead of time to automatically tweet relevant links and quotes from my Twitter account as I went from slide to slide. This was awesome for a few reasons: (read more)

We’re all equally drenched

Sep 17, 2013

I was recently reminded of a big reason why I love working at Etsy. (read more)

There’s nothing “pink” about interviews at Etsy

Feb 14, 2013

There’s been a bunch of really great, thoughtful responses to this article by Meghan Casserly on hiring practices at Etsy. The crux of what’s wrong with that article, to me, was summed up nicely by my coworker Rafe Colburn: (read more)

Mobile Web at Etsy

Dec 7, 2012

Today is my last day at Dyn. In a month I’ll be working at Etsy as their Engineering Manager of Mobile Web. I’ll help build a team and a strategy around optimizing Etsy’s website for mobile, partnering with their Mobile App and Web Performance teams. I am both sad about departing Dyn and excited about the new opportunity. (read more)

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