Lara Hogan

Author, public speaker, and coach for managers and leaders across the tech industry.

Management and Leadership Coaching

Hi! I'm Lara, founder and coach at Wherewithall, and I got you.

You may be new to management, a seasoned leader facing unique challenges, or looking down the road as you level up in your career. Coaching supports anyone, at any stage, and Wherewithall is eager to help you grow into your own leadership style, and make management work for, and not against, you.

Meeting with a Wherewithall coach is like having a one-on-one with a manager who cares deeply about, and is invested in, you and your own growth. We're there to give you feedback, advice, and most importantly, to help you to deeply introspect and find the answers that already live inside of you.

Get on Wherewithall's waitlist for a free sample session.

I started working with Lara during a challenging role transition where I felt like I was drowning on an almost daily basis. Lara didn't just help me stay afloat - she kept me focused on strategic priorities, helped me work through difficult decisions, and ultimately supported me in harnessing the opportunity to rapidly grow in my leadership capabilities. I'd recommend Lara to any engineering leader looking for extra support outside their organization."—Steve Lloyd, VP of Engineering at Strava

Who is Wherewithall?

I started Wherewithall because I understand just where you’re coming from. I spent over a decade growing emerging leaders as a VP of Engineering. As the founder of Wherewithall, I specialize in supporting members of underrepresented groups as they navigate their own growth as leaders the tech industry. I genuinely enjoy helping people to both do and be better.

Wherewithall provides leadership and manager training, coaching, workshops, and facilitations for individuals, small teams, and big companies in tech. Our growing team of coaches is made up of managers and leaders that have been where you are. We deeply understand the skills and level of support required for success at every stage of the game. And we all have your back.

How coaching can help

Most of us dive into team leadership without training, and we base our style off of the coworkers we've loved—or we work hard at being the opposite of the ones we didn't. At some point we need to call in reinforcements.


Wherewithall's coaching practice leverages four primary skills in a blended approach. Your coach will provide:

Our clients find themselves at all different levels and have varying experiences. They come from a multitude of disciplines. But they’re all absolutely amazing people, at incredible companies, who could use a sounding board, and a supportive place just for them.

How it works

Wherewithall coaches aren’t standard. We don’t require minimums or packages. There’s no one-size-fits-all course we’ll go through. Coaching with us can look how you want it to look.

It can be a one-off call to help you work through a problem, check-ins over a year as you grow, and anything in between. You'll come to your one-on-one with an agenda or topic you'd like to focus on. We'll chat over the phone or video, and we'll design a schedule together based on what you might need. We're here to support you and your growth.

First you’ll join Wherewithall's waitlist, and then you'll schedule a free sample session.

We also offer retainers for engineering, product, and design organizations interested in supporting their managers and leaders with routine one-on-one sessions through Wherewithall.

Interested in having a one-on-one?

We currently have a waitlist for new sessions. To be added, please fill out this form, and someone at Wherewithall will reach out as soon as we have availability!

For company retainers, please contact us here.