Lara Hogan

Author, public speaker, and coach for managers and leaders across the tech industry.

Management and Leadership Coaching

Hi! I'm Lara, and I got you.

You may be new to management, a seasoned leader facing unique challenges, or looking down the road as you level up in your career. I’m here to support anyone, at any stage, and I’m eager to help you grow into your own leadership style, and make management work for, and not against, you.

Meeting with me is like having a one-on-one with a manager who cares deeply about, and is invested in, you and your own growth. I'm there to give you feedback, advice, and most importantly, to help you to deeply introspect and find the answers that already live inside of you.

Get on my waitlist for a free sample session.

I started working with Lara during a challenging role transition where I felt like I was drowning on an almost daily basis. Lara didn't just help me stay afloat - she kept me focused on strategic priorities, helped me work through difficult decisions, and ultimately supported me in harnessing the opportunity to rapidly grow in my leadership capabilities. I'd recommend Lara to any engineering leader looking for extra support outside their organization."—Steve Lloyd, VP of Engineering at Strava

Who am I?

I spent over a decade growing emerging leaders as a VP of Engineering, and my favorite part of the job was one-on-ones. I specialize in supporting members of underrepresented groups as they navigate their own growth as a leaders the tech industry.

I genuinely enjoy helping people to both do and be better.

I’ve been exactly where you are, now. I’ve hired, fired, bitten off more than I could chew, provided really difficult feedback, needed the support of leaders above me, changed team cultures, and questioned whether I could handle all that was on my plate. I understand where you’re coming from and I’m eager to have your back.

How coaching can help

Most of us dive into team leadership without training, and we base our style off of the coworkers we've loved—or we work hard at being the opposite of the ones we didn't. At some point we need to call in reinforcements.


My coaching practice leverages four primary skills in a blended approach. As your coach, I’ll provide:

My clients find themselves at all different levels and have varying experiences. They come from a multitude of disciplines. But they’re all absolutely amazing people, at incredible companies, who could use a sounding board, and a supportive place just for them.

Working with Lara is the best thing I’ve done for my career. She challenges me, encourages me, and gives me new tools for approaching my work. I leave our conversations with renewed energy, clarity, and focus, and have become a much stronger manager and leader through our work together. If you have the opportunity to work with Lara, do not pass it up."—Marie Connelly, Director of Community at Vox Media

How it works

I’m not your standard coach. I don’t require minimums or packages. There’s no one-size-fits-all course we’ll go through. Coaching with me can look how you want it to look. It can be a one-off call to help you work through a problem, check-ins over a year as you grow, and anything in between. You'll come to our one-on-one with an agenda or topic you'd like to focus on. We'll chat over the phone or video, and we'll design a schedule together based on what you might need. I’m here to support you and your growth.

First you’ll join my short waitlist, and then we’ll schedule a free sample session.

I also offer retainers for engineering, product, and design organizations interested in supporting their managers and leaders with routine one-on-one sessions through Wherewithall.

You know how you feel a little more well-equipped to do your job after reading one of Lara's great blog posts? Now imagine that feeling, and multiply it by 100. That's what a coaching session with Lara is like. I leave our sessions imparted with her wisdom and with clear, actionable steps to face whatever challenge I'm up against."—Sophie Shepherd, Design Manager at GitHub

Interested in having a one-on-one?

I currently have a short waitlist for new sessions. To be added, please fill out this form, and I'll reach out as soon as I have availability!

For company retainers, please contact me here.